The Scandinavian chic approach has had a huge influence on the modern bar scene. Thin glassware, no garnishes and plain interiors have become the norm for a lot of top bars around the world and to fit this aesthetic many have reduced their spirits offering.

Whisk(e)y is the subject of today's edition of the Brands Report, a spin-off survey from The World's 50 Best Bars.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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